A firm has the production function TC = 120 + 0.1q² and sells its output in two separate markets with demand functions
q_{1} = 800 − 2 p_{1} and q_{2} = 750 − 2.5 p_{2}
Find the profit-maximizing output and sales in each market, using the Hessian to check second-order conditions for a maximum.
From the two demand schedules we can derive
p_{1} = 400 − 0.5q_{1} TR_{1} = 400q_{1} − 0.5q_{1}^2 MR_{1} = 400 − q_{1}
p_{2} = 300 − 0.4q_{2} TR_{2} = 300q_{2} − 0.4q_{2}^2 MR_{2} = 300 − 0.8q_{2}
Given that total output q = q_{1} + q_{2} then
TC = 120 + 0.1q² = 120 + 0.1(q_{1} + q_{2} )²
= 120 + 0.1q_{1}^2 + 0.2q_{1}q_{2} + 0.1q_{2}^2
Therefore
π = TR_{1} + TR_{2} − TC
= 400q_{1} − 0.5q_{1} ^2 + 300q_{2} − 0.4q_{2}^2 − 120 − 0.1q_{1}^2 − 0.2q_{1}q_{2} − 0.1q_{2}^2
= 400q_{1} − 0.6q_{1}^2 + 300q_{2} − 0.5q_{2}^2 − 120 − 0.2q_{1}q_{2}
FOC for a maximum require
\frac{\partial \pi }{\partial q_1} = 400 − 1.2q_{1} − 0.2q_{2} = 0 therefore 400 = 1.2q_{1} + 0.2q_{2} (1)
\frac{\partial \pi }{\partial q_2} = 300 − q_{2} − 0.2q_{1} = 0 therefore 300 = 0.2q_{1} + q_{2} (2)
To find the optimum values that satisfy the FOC, the simultaneous equations (1) and (2) can be set up in matrix format as
Aq = \begin{bmatrix}1.2 &0.2 \\ 0.2 &1 \end{bmatrix}\begin{bmatrix}q_1 \\ q_2 \end{bmatrix} = \begin{bmatrix}400\\ 300 \end{bmatrix} = b
Using Cramer’s rule to solve for the sales in each market gives
q_1 = \frac{\begin{vmatrix} 400 &0.2\\ 300 &1 \end{vmatrix} }{\begin{vmatrix}1.2 &0.2 \\ 0.2 &1 \end{vmatrix} } = \frac{400 – 60}{1.2 – 0.04} = \frac{340}{1.16} = 293.1
q_2 = \frac{\begin{vmatrix} 1.2 &400\\ 0.2 &300 \end{vmatrix} }{\begin{vmatrix}1.2 &0.2 \\ 0.2 &1 \end{vmatrix} } = \frac{360 – 80}{1.2 – 0.04} = \frac{280}{1.16} = 241.4
To check the second-order conditions we return to the first-order partial derivatives and then find the second-order partial derivatives and the cross partial derivatives. Thus, from
\frac{\partial \pi }{\partial q_1} = 400 − 1.2q_{1} − 0.2q_{2} and \frac{\partial \pi }{\partial q_2} = 300 − q_{2} − 0.2q_{1}
we get
\frac{\partial^2 \pi }{\partial q_1^2} = −1.2 \frac{\partial^2 \pi }{\partial q_1\partial q_2} = −0.2 \frac{\partial ^2\pi }{\partial q_2^2} = −1 \frac{\partial^2 \pi }{\partial q_2\partial q_1} = −0.2
The Hessian matrix is therefore
H = \begin{bmatrix} \pi_{11} & \pi_{12} \\ \pi_{21} & \pi_{22} \end{bmatrix} = \begin{bmatrix}-1.2 & -0.2 \\ -0.2 & -1 \end{bmatrix}
and the determinants of the principal minors are
\left|H_1\right| = −1.2 < 0
and
\left|H_2\right| = \begin{vmatrix}-1.2 &-0.2 \\ -0.2 & -1 \end{vmatrix} = 1.2 − 0.04 = 1.16 > 0
As \left|H_1\right| < 0 and \left|H_2\right| > 0 the Hessian is negative definite. Therefore SOC for a maximum are met.