A firm’s demand function is given by the equation P = 150/e^{0.02Q}.
(a) Sketch the demand function.
(b) Write down the equations for TR and MR.
(c) Determine the output Q at which TR is a maximum.
(a) The demand function is sketched in Figure 6.40 from the points in Table 6.21.
(b) TR = PQ = 150/e^{-0.02Q}
To find MR, differentiate TR. As TR is a product, use the product rule to differentiate w.r.t. Q.
Let u = 150Q and v = e^{-0.02Q}, hence,
\frac {du}{dQ}= 150 and \frac {dv}{dQ} = −0.02e^{−0.02Q}
Now, substitute u, du/dQ, v and dv/dQ into the equation for the product rule, equation 6.32:
\frac {d(TR)}{dQ} = v \frac {du}{dQ} + u \frac {dv}{dQ}
= e^{−0.02Q}(150) + 150Q(−0.02e^{−0.02Q})
= 150e^{−0.02Q}(1 − 0.02Q) factoring out the common terms, 150/e^{-0.02Q}.
Therefore, MR = 150e^{−0.02Q}(1 − 0.02Q).
(c) Work through the usual max/min method to find the turning points on the TR curve.
Step 1: Get derivatives,
\frac {d(TR)}{dQ} = 150e^{-0.02Q}(1 − 0.02Q)
d²(TR)/dQ² is found by differentiating d(TR)/dQ which is a product. The reader is asked to show that
\frac {d²(TR)}{dQ²} = 150e^{-0.02Q}(0.0004Q − 0.04)
Step 2: Solve \frac {d(TR)}{dQ} = 0
150e^{-0.02Q}(1 − 0.02Q)
\underbrace{ 150/e^{-0.02Q}}_{\neq 0} \underbrace{(1 – 0.02Q)}_{1−0.02Q=0→Q=50} = 0
Step 3: Max or min?
Evaluate the second derivative at Q = 50:
TR″ = 150e^{−0.02(50)}[0.0004(50) − 0.04] = 55.182[−0.02] = −1.1036 < 0
Since TR″ < 0, TR is a maximum at Q = 50, TR = 2759.1.
Table 6.21 Points for plotting P = 150e^{−0.02Q} | |||||||
Q | 0 | 5 | 10 | 15 | 20 | 25 | 30 |
P | 150 | 135.7 | 122.8 | 111.1 | 100.5 | 91.0 | 82.3 |