Question 28.9: “Banks should aim to respond to change like IBM, not like Ko...
“Banks should aim to respond to change like IBM, not like Kodak.” Discuss this statement.
IBM recognized that it could not rely on the sale of mainframes and changed its culture and business model to reflect changes in the market. Kodak did not change its culture and business model to the same extent as the photography market changed. Banks will need to change both their culture and their business model in order to survive.
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