Question 1.RQ.3: Some managers, if asked what the main objective of their bus...
Some managers, if asked what the main objective of their business is, may simply state, ‘To
survive!’ What do you think of this as a primary objective?
Survival is a basic objective for a business. However, shareholders will expect to receive returns from their investment and will not be interested in businesses that see this as their primary objective. Nevertheless, there may be difficult times when survival becomes the main objective. In a highly competitive economy, a business has to pursue shareholder wealth maximisation in order to survive. Under such circumstances, wealth maximisation and survival become different sides of the same coin.
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