Define a binary operation • on the set of real numbers by
x • y = x + y + rxy,
where r is a non-zero real number. Show that the operation • is associative.
Prove that x • y = −{r}^{−1} if, and only if, x = −{r}^{−1} or y = −{r}^{−1}. Hence prove that the set of all real numbers excluding −{r}^{−1} forms a group under the operation •.