(LO 2) Adler Company is considering developing a new product. The company has gathered the following information on this product.
Expected total unit cost | $25 |
Estimated investment for new product | $500,000 |
Desired ROI | 10% |
Expected number of units to be produced and sold | 1,000 |
Given this information, the desired markup percentage and selling price are:
a. markup percentage 10%; selling price $55.
b. markup percentage 200%; selling price $75.
c. markup percentage 10%; selling price $50.
d. markup percentage 100%; selling price $55.