Table of Contents
Advertising Guideline
Holooly’s Advertising Standards meticulously delineate policies and offer comprehensive guidance regarding permissible and prohibited ad content. Upon placing an order, each advertisement undergoes a thorough review to ensure alignment with our policies. Additionally, our Advertising Standards furnish explicit direction on advertiser conduct that could potentially lead to the imposition of advertising restrictions on a Business Account or its associated assets, which include the ad account, Page, or user account.
Prohibited Content & Content Standards
Misinformation: Holooly prohibits ads that include content debunked by third-party fact checkers. Advertisers that repeatedly post information deemed to be false may have restrictions placed on their ability to advertise across Holooly technologies.
Illegal Products and Services: Ads must not constitute, facilitate, or promote illegal products, services or activities.
Inflammatory Content: Ads must not contain claims that a person or group of people are a threat to the physical safety, health or survival of others on the basis of race, ethnicity, national origin, religious affiliation, sexual orientation, caste, sex, gender, gender identity, serious disease, disability or immigration status. Ads must not promote statements of inferiority, contempt, or disgust, or other content identified in Tier 2 of the Community Standards’ Hate Speech policy, based on legal immigration status.
Adult Content: Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative. Ads that assert or imply the ability to meet someone, connect with them, or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.
Adult Products or Services: Ads must not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, like contraception and family planning, must be targeted to people 18 years or older and must not focus on sexual pleasure.
Dating: Ads for dating services are only allowed with prior written permission.
Militarized Social Movements and Violence-Inducing Conspiracy Networks: Ads must not contain praise, support or representation of individuals or groups designated by Holooly.com.
Unacceptable Business Practices: Ads must not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.
Cheating and Deceitful Practices: Ads may not promote products or services that are designed to enable people to engage in cheating or deceitful practices.
Unrealistic Outcomes: Ads must not contain promises or suggestions of unrealistic outcomes as specified below for health, weight loss, or economic opportunity.
Spyware or Malware: Ads must not contain spyware, malware or any software that results in an unexpected or deceptive experience.
Nonexistent Functionality: Ads must not contain images with nonexistent functionality. This includes imagery that replicates play buttons, notifications, or checkboxes, as well as ads containing features that do not work, such as multiple choice options in the ad creative itself.
Unsafe Substances: Unsafe Substances: Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Holooly at its sole discretion.
Weapons, Ammunition or Explosives: Ads must not promote the sale or use of weapons, ammunition or explosives. This includes ads for weapon modification accessories.
Tobacco and Related Products: Ads must not promote the sale or use of tobacco or nicotine products and related paraphernalia. Ads must not promote delivery devices, such as electronic cigarettes, vaporizers, or any other products that simulate smoking or are otherwise designed for use with tobacco or nicotine products. Ads may promote cessation products approved by either the World Health Organization or the U.S. Food and Drug Administration, and must comply with all applicable local laws, required or established industry codes and guidelines.
Sensational Content: Ads must not contain shocking, sensational or excessively violent content.
Personal Health and Appearance: Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health-related products.
Sale of Body Parts: Ads must not promote the sale of human body parts or fluids.
Alcohol: Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Holooly’s targeting requirements and applicable local laws. Note that our policies prohibit ads promoting or referencing alcohol in some countries, based on local law. Advertisers must follow all applicable laws, including targeting their ads in accordance with legal requirements. At a minimum, ads may not be targeted to people under 18 years of age.
Online Gambling and Gaming: Holooly defines online gambling and gaming as any product or service where anything of monetary value is included as part of a method of entry and prize. Ads that promote online gambling and gaming are only allowed with our prior written permission. Authorized advertisers must follow all applicable laws and include targeting criteria consistent with Holooly’s targeting requirements. At a minimum, ads may not be targeted to people under 18 years of age.
Social Casino Games: Ads for social casino games, which are online games that simulate casino gambling (e.g. poker, slots, roulette etc) where there is no opportunity to win money or money’s worth, are allowed only if they are targeted to people 18 years or older.
Copyrighted Content and Registered Trademarks: If the Advertisers do not own them.
Discriminatory Practices
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
Holooly prohibits advertisers from using our ads products to discriminate against people. This means that advertisers may not (1) use our audience selection tools to (a) wrongfully target specific groups of people for advertising (see advertising policy on Targeting), or (b) wrongfully exclude specific groups of people from seeing their ads; or (2) include discriminatory content in their ads. Advertisers are also required to comply with applicable laws that prohibit discrimination (see advertising policy on Illegal Products or Services). These include laws that prohibit discriminating against groups of people in connection with, for example, offers of housing, employment, and credit.
Any United States advertiser or advertiser targeting the United States, Canada or certain parts of Europe that is running credit, housing or employment ads, must self identify as a Special Ad Category, as it becomes available, and run such ads with approved targeting options.
Ad. Review Process
Our advertisement review system predominantly leverages automated tools to assess ads and business assets for compliance with our policies. The initiation of our ad review process is automatic and precedes the commencement of ad circulation. Typically, this process concludes within 24 hours, although certain circumstances may necessitate additional time. Throughout this assessment period, the ad status will be designated as “In review.” It is important to note that ads may undergo subsequent reviews, even after going live. For further details, please refer to our Support team.
The ad review system meticulously scrutinizes ads for any potential violations of our policies. This comprehensive review encompasses specific components of an ad, including but not limited to images, video, text, and targeting information. Additionally, the evaluation extends to the ad’s associated landing page or other destinations, among other relevant information.
Review outcome
Should a violation be identified at any stage of the review process, the corresponding ad will be rejected, and consequential restrictions may be imposed on the associated Business Account or its assets. It’s worth noting that lower-quality ads, while not necessarily violating our policies, may experience a diminished performance impact. For further details and assistance, please do not hesitate to Contact us.
In the event of a restriction placed on a Business Account or its assets (ad account, Page, or user account), the affected account or asset becomes ineligible for advertising across our technologies. However, it’s important to highlight that if a user account is restricted from advertising on an account, other members within those accounts may still retain the ability to advertise.
Landing Pages
Ads must not direct people to non-functional landing (destination) pages. This includes landing page content that interferes with a person’s ability to navigate away from the page.
Disclaimer: This guide is not a substitute for legal advice. Consult a legal professional for specific advice about your situation.